- Leverage selling tools to Win the cold vault KO Fair Share + 1
- Execute as per Merchandising standards, to ensure strong distribution across all categories (SSD/Hydration/Sports/Tea/Energy).
Channel Strategy Toolkit
Channel Strategy Toolkit
Convenience & Gas
Strategy & Tactics
Drive Incidence
Win the Cold and Ambient SOVI battle
Meals and Snacks Bundles
- Capture the impulse shopper by executing SSD & Hydration with Snacks (eg Takis) and Meals (like Pizza, Hot Dog)
- Activate sustainable/Always On food/snack bundles across dayparts to build consumer routines – Communicate a Value Bundle
- Leverage both KO Brand partners and Private Label for food/snack bundles
Increase Ambient SOVI
- Leverage GOAT programs and key innovations to drive warm ambient execution
- Execute ambient Hydration cooler top displays
Drive Traffic In-Store
Pump and Out of Store Messaging
- Segmented path to purchase messaging both at pump and digitally
- Communicate value offer / promotions at the pump to bring shoppers in store
- Leverage GOAT consumer programs at store entrance/windows
Loyalty and Digital Platforms
- Leverage loyalty program to drive customer engagement and grow basket incidence
- Leverage and execute GOAT programs (eg FIFA/Olympics) to engage shoppers on customer’s digital platforms.
Accelerate Recruitment
Win with Sleek
- List all variants of Sleek Can at aligned price point.
- Execute as per aligned merchandising standards for 2026.
Leverage LTOs / Innovation
- 100% penetration with all LTOs and innovation
- Complete execution of innovation messaging across all stores
Expand KO CDE Footprint
- Leverage loyalty program to drive customer engagement and grow basket incidence
Executive Overview
Winning with the club Shopper and getting them to add “just one more”!
1
Drive Traffic
- Drive in-store trips and recruit new drinkers through promo communication and loyalty tie ups with fuel pumps and store entry to target the the quick “in-and-out” shopper
2
Activation & POI
- Create multiple touch points in-store to convert from consideration to trial and target the Impulse Buyer (ambient and Cold)
- Scale up execution of products and offerings to attract the male, multi-cultural shopper
- Leverage Marketing Communication that resonates with passion points – such as live sports and outdoor activities
3
Snacking
Convenience is a leading Beverage and Food destination
- Create and communicate relevant snack bundles or meal occasions that resonate with the convenience seeker who prefers quick & easy food and beverage solutions
4
Digital
- Looking beyond price to raise value perceptions at C&G key
- Engage with retailers on their loyalty program to win with high and low frequent shoppers
