Channel Strategy Toolkit
Large Store Conventional
Best in Class Zone Activation
Drive Availability
Win The Shelf Space > Share
Increase Shopability With Top Shelf Glides
Ensure space for executing a 3-pallet lobby display depending on store layout
- 1 – 1.5 Pallets – Portfolio SSD 12pks with expanded flavors
- 0.5 - 1 Pallets - Sparkling Transaction Packs (Mini Cans)
- 0.5 - 1 Pallets – Focus Packs Eg Fuze Tea during launch period
Refer to execution guidelines highlighted by Commercial
Execute GOAT program POS to inspire purchase. Brand Wall, Lug Ons, Base Wrap, Posters.
Refer the HMR strategy embedded in CDE Strategy to execute HMR. Focus on transaction packs and IC to drive shopper conversion
Execute with mini can racks, Hydration ambient display and CDE as per recommended order of entry and planogram (refer CDE strategy
Execute and communicate meal bundles to drive basket incidence
Execute strategic priorities like innovation and flavors to inspire and convert basket – Always On 52 weeks
Clearly display pricing. Program Price and Case Cards Available.
Include product attributes and top 1-3 keywords.
Use product description to emphasize benefits versus features and optimize for search (SEO) by including long tail keywords not captured in the title.
Post at least 5 concise bullets that highlight key selling points and search terms.
Candy/Gum/Mint, Beverage and Salty Snack categories most important to front end checkout shoppers
Our hardest working POI
Capture stock up trips
Drive basket conversion where shoppers are buying meals
Drive basket conversion with occasion-based programs or innovation
The last chance to drive a beverage purchase with shoppers
