Drug Store

Channel Story Macro Forces

Trends

Strategy Execution

Share & Traffic

Source: Numerator Insights, Canada Trip Mission Analysis, FY2024 vs YA

Quick Tips

The Coca-Cola portfolio is the most complete beverage portfolio with an offering for every shopper occasion and need

Source: Nielsen Tracked Sales, NAT drug GDM, L52 wks P/E May 2025

Quick Tips

1. Convert shopper from consideration to trial with the most impactful promotional mix through Feature, Display & TPR

Consumer/Shoppers

Pricing remains the key reason why shoppers do not pick up a beverage in their basket

Quick Tips

Implement affordability zone and engage in customer’s loyalty platforms/apps to target value seeking shoppers and drive purchase intent

Omni Channel

Quick Tips

1. Leverage Salsify to ensure latest digital shelf content is represented on customer platforms (images, product descriptions)

2. Capitalize on GOAT marketing programs on digital platforms to interrupt the digital path to purchase

Quick Tips

1. Meet shoppers along their omni-channel path where they are connecting with our brands

2. Execute digital programs to effectively reach omni-channel shoppers especially New Canadians, Gen Z and Millennials

Summary Checklist