- Leverage GOAT Programs to capture incremental space in lobby and perimeter
- Secure fair share of space leveraging data and selling tools to increase space
Channel Strategy Toolkit
Channel Strategy Toolkit
Large Store Conventional
Strategy & Tactics
Drive Incidence
Grow SOVI by maximizing share of space
Accelerate Zero portfolio
Grow basket by winning Category Battlegrounds
Step up HMR Execution
- Ensure listing of Zeros portfolio
- Activate Zeros ½ Pallet
- Over-index Zeros in Core Pallet
- Grow basket size by growing distribution and execution of Flavors SSD, Tea, Sports and Hydration portfolio
- Execute Stills endcap as a sustaining priority
- List all relevant packs: Minis, 1L, Glass (seasonal)
- Permanent rack activation
- CDE activation with POG
- Combo activation with relevant cuisine type
Retain & Recruit Drinkers
Execute Affordability Zones
to Retain Drinkers
Grow Cold Space to
attract new Drinkers
- Use segmentation to execute affordability displays in low-mid SEL markets
- List all affordability packs including new System Health recommendations
- Execute Affordability zones with relevant affordability messaging
- Grow net CDE by focusing on SCO / Checkouts / HMR
- Execute POGs as directed by PiCOS / Banner One pagers
- Execute adjacent ambient racks to enhance portfolio offering
Convert the Omnichannel Shopper
Execute Digital GOAT program on customer apps and websites
- Maximize Digital Shelf Execution with best-in-class brand content
- Execute digital look of success to ensure cohesiveness online and in store
- Customize Digital Offers and Ad Placements
- Build Awareness Online for New Brands / LTOs
Leverage retailer apps and loyalty programs to drive basket spend
- Partner with retailers to create programs that will reward loyalty
- Recruit new drinkers to our portfolio of products with digital offers via customer and third-party apps with meal/snack bundles and innovation
Executive Overview
Winning with the Conventional Shopper and getting them to add “just one more”!
1
Breadth of Assortment
Offer our entire range of products to connect with the variety seeking shoppers at Conventional. Communicate occasions for female shoppers and promote multipacks for larger households. Drive Cold availability for impulse buyers and convenience seekers.
2
Activation & POI
Offer our entire range of products to connect with the variety seeking shoppers at Conventional. Communicate occasions for female shoppers and promote multipacks for larger households. Drive Cold availability for impulse buyers and convenience seekers.
3
Win with Health-Conscious Shoppers
Offer our entire range of products to connect with the variety seeking shoppers at Conventional. Communicate occasions for female shoppers and promote multipacks for larger households. Drive Cold availability for impulse buyers and convenience seekers.
4
Home Meal Replacement (HMR)
Offer our entire range of products to connect with the variety seeking shoppers at Conventional. Communicate occasions for female shoppers and promote multipacks for larger households. Drive Cold availability for impulse buyers and convenience seekers.
5
Digital Integration
Offer our entire range of products to connect with the variety seeking shoppers at Conventional. Communicate occasions for female shoppers and promote multipacks for larger households. Drive Cold availability for impulse buyers and convenience seekers.
