- Across entire portfolio
- Clearly target the value conscious shopper with <$5 price points.
Channel Strategy Toolkit
Channel Strategy Toolkit
Value (Dollar Store)
Strategy & Tactics
Offer Value Assortment
Establish OBPPC
OBPPC to focus on IC and FC packs
- Target both IC & FC occasions
Invest to expand SSD and Stills aisle space
Execute everyday value endcap close to checkout aisle
Convert Quick Trips
Execute checkout cooler to drive impulse purchases
- Across SSD and Sparkling portfolio
Increase Ambient Front of Store Secondary Displays with INNOVATION
- Disrupt the shopper
Drive Recruitment
Execute Recruitment Pack across Cold vault and cold at cash
- Supported with marketing program & pricing communication
Ensure listing and execution of all LTOs and innovation
Expand net CDE footprint and execute Planogram
- As per CDE strategy
Executive Overview
Winning with the club Shopper and getting them to add “just one more”!
1
OBPPC
Win with affordable and unique solutions in both FC and IC packages across all categories/brands.
- 58% of all beverage transactions are IC
- 50% of total beverage sales are Stills
2
Activation & POI
Create multiple touchpoints to intercept the non beverage shopper
3
Shopper Communication
Communicate price & value on offer to the shopper
4
Cold IC Expansion
Execute Checkout coolers to intercept. 100% of shoppers and drive impulse purchases.
