- Drive in-store trips and recruit new drinkers through promo communication and loyalty tie ups to target the the quick “in-and-out” shopper
Channel Strategy Toolkit
Channel Strategy Toolkit
Drug Store
Shopper Profile
Retail Environment
Pharmacy‑led retailers combining health, beauty, personal care, and convenience grocery selections; often strong in loyalty programs.
Shopper Motivations
Mission‑based trips for prescriptions, health & beauty needs, and some grocery fill‑in; seeking trusted service and convenience, sometimes willing to pay a premium.
Key Customers
Boomer and Gen X Females
Psychographics & Behaviors
Life Style
Passion Points
Digital
Key Metrics
Quick trips make up the largest share of visits—so ease and convenience are key.
Quick Tips
Convert Quick Trip shoppers with ambient display touchpoints along Lobby, HMR, end-caps, and check-out coolers
Drive basket incidence with pantry stocking & fill up trips through high-impactful lobby displays, in-aisle beverage executions and perimeter pallet executions
Large Store: Beverage Occasions in NARTD and KO
Quick Tips
Leverage Occasion insights to make informed decisions. For example, use Eating / Snacking occasion data for designing Open Air cooler POGs.
Source: BEACH Occasions Dashboard Large Store (excludes Alcoholic drinks and Tap water) • BEACH Proprietary Survey (Canada) • Rolling 12MMT December ‘2024
Connecting with the Shopper
1. AVAILABILITY
2. ACTIVATION & POI
- Create multiple touch points in-store to convert from consideration to trial and target the Impulse Buyer (ambient and Cold)
- Scale up execution of products and offerings to attract the male, multi-cultural shopper
- Leverage Marketing Communication that resonates with passion points – such as live sports and outdoor activities
3. SNACKING
- Create and communicate relevant snack bundles or meal occasions that resonate with the convenience seeker who prefers quick & easy food and beverage solutions
4. DIGITAL
- Drive digital connection with food bundling and upsells to drive conversion
- Boost the digital integration into retailers’ loyalty programs and websites
SSD C&G Category & Brand Dynamics
Source: Nielsen NIQ, National C&G, L52 Wks P/E June 07 2025
Index: Category Share in Channel vs Category share in AMC
Index: Category Share in Channel vs Category share in AMC
Quick Tips
1. SSD is the largest NARTD category - critical to activate with multiple POIs, ambient and Cold, to win with the shopper
2. Zero sugar an opportunity in line with health-conscious shopper
3. Flavours remains a big opportunity at a strategic level – pulse in key activation windows
STILL C&G Category & Brand Dynamics
Source: Nielsen NIQ, National Drug, L52 Wks P/E June 07 2025 vs YAGO
Index: Category in Sub Channel vs. Category in AMC
Vol Mix: Brand share of CCNA Stills in Drug, L52 Wks P/E June 07 2025 vs YA
Index: Category in Sub Channel vs. Category in AMC
Vol Mix: Brand share of CCNA Stills in Drug, L52 Wks P/E June 07 2025 vs YA
Quick Tips
1. Ensure listings and activation of Fuze Tea, Peace Tea, Powerade, smartwater, vitaminwater, Core Power to engage with C&G shopper
2. Activate multiple touch points with Stills portfolio such as end caps, ambient display, check outs